SMC of SLC

Job title: Web Marketing Associate

Job description: Axis41 is looking for a self-motivated Web Marketing Associate to join our team to implement, manage and analyze SEO, SEM, PPC and social media activities for our clients.

SEO/SEM
- Pursue high rankings on search engines using industry standard optimization techniques
- Drive tactical SEO activities and make proactive recommendations
- Research keywords to determine phrases for site optimization
- Conduct on-going competitive market analysis
- Administer daily optimization of on-page content and code
- Submit clients to the top directories and establish backward links from sites with high page rank.
- Analyze organic traffic in all major search engines with specific focus on Google, Yahoo and MSN
- Monitor, track, and report optimization efforts on all organic traffic metrics
- Interpret analytics data and present information to clients on a scheduled basis
- Keep up to date on new SEO strategies, technologies and techniques

PPC
- Research keywords to determine phrases for appropriate campaigns
- Conduct ongoing competitive market analysis
- Use PPC tools to optimize results from pay per click campaigns
- Write ads appropriate to each campaign/group and run A/B tests to assess click through rates
- Monitor and adjust budgets and ad copy to increase client’s ROI and conversion performance
- Work with and report to the agency team (account managers, writers and developers) on performance, results, and strategy/new ideas
- Research new advertising channels or platforms to be considered

Social Media
- Be the eyes and ears of our clients brands
- Identify which sites/networks will best serve the needs of each client
- Participate in conversations that surround our clients content and brand, answer comments (make suggestions for clients who prefer to drive efforts)
- Identify threats and opportunities in user generated content surrounding our clients brands
- Optimize tags through copy writing, creative & keyword optimization
- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns

Requirements
- 5+ years of Internet experience
- 3 – 5 years of SEO & SEM experience
- 3 – 5 years of PPC experience
- 3 – 5 years of social media experience
- Demonstrated understanding of Search Engine Technologies
- Proven success in growing organic and paid traffic
- Understanding of HTML, Perl or PHP, Apache, and MySQL a plus

Compensation is commensurate with experience.

If you feel your work history and skill set is a match to this opportunity, we’d like to hear from you.

Company Description:
Axis41 offers competitive salaries and benefits, including health, dental, vacation, free parking, and 401k. We work in a fun, upbeat office in downtown Salt Lake City.

Position open:  until filled

Job title: Executive Coordinator

Job description: Immediate Opening for a Full Time Executive Coordinator in Ogden.

The Company
Advanced Brain Technologies (ABT) is a fast growing company in the explosive neurotechnology industry. We are a leader in the development of innovative brain training products that maximize human potential.

Executive Coordinator
ABT is seeking an enthusiastic, self-motivated team player to join our dynamic, service driven team as an Executive Coordinator in Ogden, Utah.

Responsibilities
• Coordinates training courses and conferences
• Interacts with customers to provide information in response to inquiries about products and services
• Receives orders for services and products
• Responsible for handling and resolving customer complaints
• Explains how to use equipment and solves equipment problems
• Increases customer base and company sales
• Special projects and other duties as required

Our Ideal Candidate
• Exceptional verbal communication skills
• 2-3 years customer service experience
• Proficiency with Windows based applications
• Problem solver
• Positive attitude
• Reliable
• Professional
• High School diploma required
• Some college preferred
• A desire to make a difference in lives on a daily basis

For consideration, please email your resume, cover letter, and pay history (in Word format) to:hr@advancedbrain.com.

To learn more about ABT, please visit www.advancedbrain.com.
twitter @advancedbrain

JOB OPENING
Title: Marketing and Sales Manager
Employer: ProGenealogists, Inc. – http://www.progenealogists.com
Location: Salt Lake City, UT
Reports to: CEO, President, Owner

EMPLOYER
ProGenealogists is a consortium of professional genealogists who specialize in genealogy and family history research. With excellent researchers on staff, ProGenealogists has developed excellent systems in place in order to provide high quality and cost effective research services to genealogists, law firms, corporations and the general public. The firm has a solid 10-year history of sustainable annual double-digit growth.

Employees recently ranked the following as key values and traits of ProGenealogists:

• thorough and detailed research and work presentation;
• honest business practices;
• industry standard bearer with excellent quality control features;
• broad researcher network;
• flexible work schedules;
• and dedicated innovative professionals on staff continually meet or exceed client expectations.

ProGenealogists has garnered several commendations for its voluminous and scholarly website. These include The Internet Scout Report, which stated, “ProGenealogists is an unparalleled resource in genealogical research,” and “a fantastic starting point for anyone interested in conducting genealogical research …” and one of the “Top Places to Start your Research,” by Internet Genealogy Magazine’s Janice Nickerson. The firm has worked as researchers for the PBS Ancestors Series, African American Lives, the BBC’s TimeWatch series, episode “The Iron Coffin,” and Showtime’s production The Tudors.

PURPOSE – To find a competent, innovative individual to drive and manage the company’s sales through market research, website optimization, and target marketing.

DUTIES AND RESPONSIBILITIES – Seeking a professional who is willing to be hands on and willing to do the work in these areas:

Overall Marketing

• Track and Analyze advertising ROI
• Provide interface with design and marketing contractors
• Develop periodic marketing campaigns: Internet, Social networking, Print, Press Releases, Holidays, Product specials.

Website

• Set-up, maintain, and manage PPC advertising campaigns
• Review website analytics create, and present reports to staff
• Work with web designer to refine website usability.
• Set up and supervise website linking program
• Supervise and develop plans to have web pages regularly updated or added to.
• Supervise, edit, and write marketing copy including new materials for the website.

• Conduct market research to help identify focused niche markets and how to get their attention
• Research, create and collect market surveys
• Suggest improvements in current products and services
• Suggest creation of new products and services

Networking and building relationship with affiliated companies

Monitor and train sales staff

• Monitor quantity, quality and distribution of leads
• Discover ways to better qualify leads, as in offering pre- or post-call general questions
• Supervise or assist in sales staff follow-ups

IDEAL Personal Traits

• Competitive and driven marketer
• Committed to company vision and values
• Ethical and honest
• Hard working and persistent self-starter
• Positive attitude and energetic
• Treats self and others with respect
• Creative and responsible
• Detail oriented implementer

CORE COMPETENCIES

• Must be well-skilled with computers
• Must have strong Internet marketing, social networking skills, in addition to traditional marketing methods.
• Strong background in marketing with experienced, competitive and passionate drive
• Needs to be credible and assertive to manage the expectations of a team of opinionated professionals
• Self-starter who enjoys driving traffic and leads to our services
• Excellent communicator with the ability to create meaningful presentations to advertisers and vendors, and provide relevant information to supervisors and co-workers.

TOOLS and TECHNOLOGY

• Analytics – including, Google Analytics, Compete.com, others …
• Pay per click – Google AdWords, Yahoo Search Marketing, Microsoft AdCenter
• Microsoft Office Suite – Word, Excel, Publisher
• Adobe Design Premium CS3 – Illustrator, Indesign, Photoshop, Dreamweaver
• Drupal
• Leads management software
• QuickBooks Enterprise 9.0

KEY ACCOMPLISHMENTS
Working within a budget that is no more than 8% of total revenue, in one year (with a 6 month review) the successful incumbent will be expected to:

• Double traffic to the website
• Increase current 1.5 minute visit to the site to a length of 3 minutes. (Increase relevancy of the site to visitors and the relevancy of the visitors to the site)
• Increase the number and/or quality of leads to sales staff so that sales are increased by 30-40%
• Create and maintain top 3 organic position in Google and Yahoo search engines for specific keywords
• Successfully maintain and expand our brand in the key niche markets
• Develop and initiate 2-3 market surveys (to suggest new and improved services and products)
• Develop and initiate 2-3 client surveys and collect on-going customer service feedback for staff and company improvement.

EDUCATION and EXPERIENCE

• BA in Marketing or BS in Business (preferred)
• 5 years experience in marketing and sales
• 3 years experience in web-based marketing

HOW TO APPLY – For consideration for this position please submit a cover letter and resume to hr@progenealogists.com
If you qualify, we will forward a few questions and ask for a response in three business days. At that time we will request some work samples be submitted.

From CareerBuilder, Jobs.Utah.Gov, and other sites:

The Public Relations Coordinator prepares information regarding an organization through newspapers, periodicals, television and radio and other forms of media. The Public Relations Coordinator provides professional support to the Director of Public Relations by coordinating projects related to media initiatives, community involvement, and employee communications.

Position Summary:

Professional Support
Assist in the development of the annual public relations plan.
Maintain database of all news media and key community leaders, politicians, etc.
Liaison with other local departments and other Public Relations departments in Comcast.
Provide monthly reconciliation of budget-related expenses and budget variances.

Community Involvement
Coordinate company involvement in a variety of community events as requested by the Director of Public Relations including Comcast Cares Day and the United Way campaign.
Coordinate initiatives related to product and airing of Comcast Newsmakers TV program
Participate in research and development of community contributions and corporate foundation grant opportunities.
Coordinate Cable in the Classroom initiatives

Employee Communications
Assist with all aspects of the monthly employee newsletter, Comcast Connection and all other electronic communications and print media.
Assist with publicizing Comcast Cares Day and other employee involvement initiatives.
Coordinate employee meetings as requested by the Director of Public Relations.
Participate as an active member of the Employee Involvement Committee.
Assist in implementation of logistics for the United Way Campaign.

Media Initiatives
Assist in research and development of news media initiatives.
Monitor, compile and distribute company and industry news media coverage.
Post stories on public relations intranet site

Job Requirements
Minimum Qualifications:
Bachelor’s degree in Public Relations, Communications, Journalism, and/or closely related field
At least three years of professional public relations experience
Project Management skills
Strong oral and written (e.g. composition) communication skills
Familiarity with newsletter layout design, digital photography, and associated software applications
Word processing and computer skills
Accuracy, flexibility and confidence.
Self starter who can work independently with minimum supervision.

Preferred Qualifications
Grant Writing experience

To apply, click here or visit the Comcast website.

From LinkedIn:

Richter7 PR is interviewing this week to hire a PR professional with two years’ experience in mainstream public relations and social media. We want to see your samples of plans and projects you’ve done in both of these areas.

Please send your information to Tim Brown, tbrown@richter7.com, who will review it and contact favorable applicants for a phone interview and then an in-person interview. No calls, please.

No salary or benefits info available.

I remember when I was 17 and I used Napster for the first time. To be honest, I felt all-powerful. Any song I wanted was at my fingertips. Friends and I discovered the strange compilations of Dr. Demento and Wesley Willis. Metallica, however, didn’t feel share my enthusiasm and love for this new Internet creation. Ever since, the debate about Digital Rights Management has raged onward. Supporters say they are protecting the right of the content creators. Others say it slows the wheels of progress.

What do you think? Is the ease with which we are able to share digital content hurting creative industries or ultimately helping advance society?

Please share your thoughts, opinions and examples in comments below. Please tag your tweets, posts and responses #SMCQ10.

You can view the original SMC question of the week here.

Welcome to the first job posting on SMCSLC! Our goal is to make SMCSLC, as Pete said, “the first place someone who practices social media and needs a job turns to in the SLC area”…and that in large measure depends on getting help from you. Please contact us with any job openings you know of.

Now, the nitty-gritty:

PR/Social Media Specialist – Interbank FX (Cottonwood Heights)

In this role, you will be responsible for a variety of PR & marketing initiatives, including but not limited to, awards submission, news release writing, media relations, and social media direction. You may also be involved in special project oversight, internal communication, product launches, as well as any other duties as needed.

We are looking for someone who can multi-task, and be self directed but unafraid to report weekly on progress and projects. This is a very fast moving and dynamic workplace. Please emphasize your PR and social media experience on your resume. Examples of your writing and social media outreach skills would be helpful.

2-5 yrs exp required
$35-50k (neg.)
More information/original posting: Craigslist

Apply here:
http://www.ibfx.com/company/careers.aspx

…and please mention that you saw the listing on SMCSLC.org – it will help us become a trusted resource, and will reinforce your social media cred .