SMC of SLC

Hogle Zoo isn’t wasting any time diving right into social media. With a Twitter account, a Facebook page, a YouTube group, mentions on popular Utah sites like Utah Mamas and Utah Bubble, and membership in the Social Media Club of Salt Lake City, it has gained significant momentum, not to mention followers and fans, in a short time.

Using social media to enhance traditional print or broadcast advertising mediums, the Hogle Zoo conveys messages about conservation and promoting on-grounds efforts as well as communicates about events and animals.

The Zoo experienced tremendous success with a recent social media campaign for its Fairy “Tails” Storytelling event in March. It tweeted out reminders the day of the event in hopes of filling open slots. These places were immediately filled by people who saw the reminders on Twitter.

“The beauty of using social media for a non-profit organization such as ours,” comments Holly Braithwaite “is that our mission can still be easily upheld, while making it easy for visitors to learn about what’s going on with the click of a mouse!”

Click here to see recent pictures of zoo animals while learning about and RSVPing for its Madagascar! event on the Hogle Zoo Facebook page.

About Hogle Zoo

Forty-two acre Hogle Zoo, located at the mouth of Emigration Canyon in Salt Lake City, has been a Utah treasure since 1931. Situated among natural hillside terrain in a beautiful mountain setting, this historic spot enhances the visitor experience as guests discover the wonders of the natural world.  With nearly 900 animals to visit, the splendor of the animal kingdom is very much a sight to behold.

With its mission of education, conservation and recreation, Hogle Zoo welcomes nearly one million guests per year, including 70,000 school children, free of charge, on organized field trips.  Additionally, Hogle Zoo is the most popular paid tourist attraction in Salt Lake County, and is the second most-visited paid attraction in the state of Utah, following the national park system.