SMC of SLC

JOB OPENING
Title: Marketing and Sales Manager
Employer: ProGenealogists, Inc. – http://www.progenealogists.com
Location: Salt Lake City, UT
Reports to: CEO, President, Owner

EMPLOYER
ProGenealogists is a consortium of professional genealogists who specialize in genealogy and family history research. With excellent researchers on staff, ProGenealogists has developed excellent systems in place in order to provide high quality and cost effective research services to genealogists, law firms, corporations and the general public. The firm has a solid 10-year history of sustainable annual double-digit growth.

Employees recently ranked the following as key values and traits of ProGenealogists:

• thorough and detailed research and work presentation;
• honest business practices;
• industry standard bearer with excellent quality control features;
• broad researcher network;
• flexible work schedules;
• and dedicated innovative professionals on staff continually meet or exceed client expectations.

ProGenealogists has garnered several commendations for its voluminous and scholarly website. These include The Internet Scout Report, which stated, “ProGenealogists is an unparalleled resource in genealogical research,” and “a fantastic starting point for anyone interested in conducting genealogical research …” and one of the “Top Places to Start your Research,” by Internet Genealogy Magazine’s Janice Nickerson. The firm has worked as researchers for the PBS Ancestors Series, African American Lives, the BBC’s TimeWatch series, episode “The Iron Coffin,” and Showtime’s production The Tudors.

PURPOSE – To find a competent, innovative individual to drive and manage the company’s sales through market research, website optimization, and target marketing.

DUTIES AND RESPONSIBILITIES – Seeking a professional who is willing to be hands on and willing to do the work in these areas:

Overall Marketing

• Track and Analyze advertising ROI
• Provide interface with design and marketing contractors
• Develop periodic marketing campaigns: Internet, Social networking, Print, Press Releases, Holidays, Product specials.

Website

• Set-up, maintain, and manage PPC advertising campaigns
• Review website analytics create, and present reports to staff
• Work with web designer to refine website usability.
• Set up and supervise website linking program
• Supervise and develop plans to have web pages regularly updated or added to.
• Supervise, edit, and write marketing copy including new materials for the website.

• Conduct market research to help identify focused niche markets and how to get their attention
• Research, create and collect market surveys
• Suggest improvements in current products and services
• Suggest creation of new products and services

Networking and building relationship with affiliated companies

Monitor and train sales staff

• Monitor quantity, quality and distribution of leads
• Discover ways to better qualify leads, as in offering pre- or post-call general questions
• Supervise or assist in sales staff follow-ups

IDEAL Personal Traits

• Competitive and driven marketer
• Committed to company vision and values
• Ethical and honest
• Hard working and persistent self-starter
• Positive attitude and energetic
• Treats self and others with respect
• Creative and responsible
• Detail oriented implementer

CORE COMPETENCIES

• Must be well-skilled with computers
• Must have strong Internet marketing, social networking skills, in addition to traditional marketing methods.
• Strong background in marketing with experienced, competitive and passionate drive
• Needs to be credible and assertive to manage the expectations of a team of opinionated professionals
• Self-starter who enjoys driving traffic and leads to our services
• Excellent communicator with the ability to create meaningful presentations to advertisers and vendors, and provide relevant information to supervisors and co-workers.

TOOLS and TECHNOLOGY

• Analytics – including, Google Analytics, Compete.com, others …
• Pay per click – Google AdWords, Yahoo Search Marketing, Microsoft AdCenter
• Microsoft Office Suite – Word, Excel, Publisher
• Adobe Design Premium CS3 – Illustrator, Indesign, Photoshop, Dreamweaver
• Drupal
• Leads management software
• QuickBooks Enterprise 9.0

KEY ACCOMPLISHMENTS
Working within a budget that is no more than 8% of total revenue, in one year (with a 6 month review) the successful incumbent will be expected to:

• Double traffic to the website
• Increase current 1.5 minute visit to the site to a length of 3 minutes. (Increase relevancy of the site to visitors and the relevancy of the visitors to the site)
• Increase the number and/or quality of leads to sales staff so that sales are increased by 30-40%
• Create and maintain top 3 organic position in Google and Yahoo search engines for specific keywords
• Successfully maintain and expand our brand in the key niche markets
• Develop and initiate 2-3 market surveys (to suggest new and improved services and products)
• Develop and initiate 2-3 client surveys and collect on-going customer service feedback for staff and company improvement.

EDUCATION and EXPERIENCE

• BA in Marketing or BS in Business (preferred)
• 5 years experience in marketing and sales
• 3 years experience in web-based marketing

HOW TO APPLY – For consideration for this position please submit a cover letter and resume to hr@progenealogists.com
If you qualify, we will forward a few questions and ask for a response in three business days. At that time we will request some work samples be submitted.