SMC of SLC

Job title: Web Marketing Associate

Job description: Axis41 is looking for a self-motivated Web Marketing Associate to join our team to implement, manage and analyze SEO, SEM, PPC and social media activities for our clients.

SEO/SEM
- Pursue high rankings on search engines using industry standard optimization techniques
- Drive tactical SEO activities and make proactive recommendations
- Research keywords to determine phrases for site optimization
- Conduct on-going competitive market analysis
- Administer daily optimization of on-page content and code
- Submit clients to the top directories and establish backward links from sites with high page rank.
- Analyze organic traffic in all major search engines with specific focus on Google, Yahoo and MSN
- Monitor, track, and report optimization efforts on all organic traffic metrics
- Interpret analytics data and present information to clients on a scheduled basis
- Keep up to date on new SEO strategies, technologies and techniques

PPC
- Research keywords to determine phrases for appropriate campaigns
- Conduct ongoing competitive market analysis
- Use PPC tools to optimize results from pay per click campaigns
- Write ads appropriate to each campaign/group and run A/B tests to assess click through rates
- Monitor and adjust budgets and ad copy to increase client’s ROI and conversion performance
- Work with and report to the agency team (account managers, writers and developers) on performance, results, and strategy/new ideas
- Research new advertising channels or platforms to be considered

Social Media
- Be the eyes and ears of our clients brands
- Identify which sites/networks will best serve the needs of each client
- Participate in conversations that surround our clients content and brand, answer comments (make suggestions for clients who prefer to drive efforts)
- Identify threats and opportunities in user generated content surrounding our clients brands
- Optimize tags through copy writing, creative & keyword optimization
- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns

Requirements
- 5+ years of Internet experience
- 3 – 5 years of SEO & SEM experience
- 3 – 5 years of PPC experience
- 3 – 5 years of social media experience
- Demonstrated understanding of Search Engine Technologies
- Proven success in growing organic and paid traffic
- Understanding of HTML, Perl or PHP, Apache, and MySQL a plus

Compensation is commensurate with experience.

If you feel your work history and skill set is a match to this opportunity, we’d like to hear from you.

Company Description:
Axis41 offers competitive salaries and benefits, including health, dental, vacation, free parking, and 401k. We work in a fun, upbeat office in downtown Salt Lake City.

Position open:  until filled