Malcolm Atherton

Malcolm Atherton is a New Media Specialist/Account Executive based in Business Wire’s full-service Phoenix news bureau and works with clients in Utah, New Mexico and Arizona.

Malcolm joined Business Wire in August 2004 and in 2007 was drafted to Business Wire’s New Media Specialist team where he has immersed himself in Web 2.0, social media and all things SEO.

Malcolm received a BS in Exercise Physiology from Ball State University. He grew up in Farmington, CT and now lives in Scottsdale, AZ with his wife, dog, and cat.

About SMC of SLC

Social Media Club of Salt Lake City (SMC of SLC) supports the central focus of the worldwide organization, which is headquartered in San Francisco, California.

The organization’s four focus areas are:

  • Expand media literacy
  • Share lessons learned among practitioners
  • Encourage adoption of industry standards
  • Promote ethical practices through discussion and actions

The goal of SMC of SLC is to provide a local forum and networking opportunity for social media practitioners, or those interested in learning more.

Membership Directory

Sign-up to be included in our electronic membership directory. Include your contact information and find information for reaching out to fellow SMC of SLC members and friends.

Social Media Minute on Utah Pulse

The Social Media Club of Salt Lake City is pleased to partner with a local new media publication – in other words, not a traditional newspaper – the Utah Pulse.

Members of the SMC of SLC leadership team and other members will contribute to Utah Pulse on a weekly basis in the Social Media Minute.

The Social Media Minute is published each Friday and includes tips and tools on how to use new media.

Read the Social Media Minute at UtahPulse.com.