Social Media Club of Salt Lake City
Measuring influence can be one of the most difficult things to do when using social media. Whether you call it buzz, impressions, authority or reputation, trying to quantify influence can prove impossible. Part of the problem is that each and every person is influenced by their own mix of sources. How do you choose and rate your sources? What influences you? What methods do you use to measure social media influence?
Social Media Club of Salt Lake City (SMC of SLC) supports the central focus of the worldwide organization, which is headquartered in San Francisco, California.
The organization’s four focus areas are:
The goal of SMC of SLC is to provide a local forum and networking opportunity for social media practitioners, or those interested in learning more.
Sign-up to be included in our electronic membership directory. Include your contact information and find information for reaching out to fellow SMC of SLC members and friends.
The Social Media Club of Salt Lake City is pleased to partner with a local new media publication – in other words, not a traditional newspaper – the Utah Pulse.
Members of the SMC of SLC leadership team and other members will contribute to Utah Pulse on a weekly basis in the Social Media Minute.
The Social Media Minute is published each Friday and includes tips and tools on how to use new media.
Read the Social Media Minute at UtahPulse.com.
There are so many variables in the idea of social media influence. Even the simplest idea of trying to score two people against the relative “score” of each other would be at best an inaccurate science. The measurement of any activity or campaign online should be first to determine what change you are trying to make. What needle you want to move. Then measure the change.
Another issue is that influence can only be measured in context. This is because influence is qualitative in nature. Someone who has 10k followers on twitter can have substantially less influence than someone who has 1k. It is not really a numbers game in that respect. It IS a numbers game if the needle you are trying to move is quantitative.