Comments on: Measuring Influence http://www.smcslc.org/measuring-influence-1000709.htm Social Media Club of Salt Lake City Sun, 05 Sep 2010 20:18:30 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: johnrhopkins http://www.smcslc.org/measuring-influence-1000709.htm/comment-page-1#comment-484 johnrhopkins Mon, 06 Jul 2009 14:26:31 +0000 http://www.smcslc.org/?p=709#comment-484 There are so many variables in the idea of social media influence. Even the simplest idea of trying to score two people against the relative "score" of each other would be at best an inaccurate science. The measurement of any activity or campaign online should be first to determine what change you are trying to make. What needle you want to move. Then measure the change. Another issue is that influence can only be measured in context. This is because influence is qualitative in nature. Someone who has 10k followers on twitter can have substantially less influence than someone who has 1k. It is not really a numbers game in that respect. It IS a numbers game if the needle you are trying to move is quantitative. There are so many variables in the idea of social media influence. Even the simplest idea of trying to score two people against the relative “score” of each other would be at best an inaccurate science. The measurement of any activity or campaign online should be first to determine what change you are trying to make. What needle you want to move. Then measure the change.

Another issue is that influence can only be measured in context. This is because influence is qualitative in nature. Someone who has 10k followers on twitter can have substantially less influence than someone who has 1k. It is not really a numbers game in that respect. It IS a numbers game if the needle you are trying to move is quantitative.

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