SMC of SLC

Be sure to use the SMC of SLC discount code, SMCSLCdc09, when registering!!

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Date: Wednesday, December 9 & 10, 2009, BetaLoft (357 West 200 South, Suite 201, 84101), downtown Salt Lake City, UT.

Instructor: Josh “Shua” Peters: social media author, active SMCSLC member, and consultant who has worked with Fortune 500 companies, non-profits, single owner companies, and everything in between.

Format: Attendees will learn as a group, building a solid social media foundation for themselves or their company. Workshops will start at 9am and end at 6pm. Twenty-minute breaks every two hours, provided lunch at 1pm.

Attendees Benefits:
* 16 hours of intense hands on training and education ($2,000 value)
* Both digital and physical (signed) copies of Josh’s book, TwittFaced ($26.99 value)
* Lunch provided both days ($20 value)
* Solid foundation for which to grow the social presence for you or your company (continually gains value over the years)

Please Bring:
* Laptop, netbook, macbok, or some other form of portable computer (wireless internet access will be provided)
* A good picture of yourself (in jpeg, gif, or ping format)
* A hunger to learn and desire to participate

Outline:
Day 1

* The basics
* The who, what, when,where, why, and how of Social media
* The Big 4: Twitter, Facebook, LinkedIn, Blogs
* Audio, video, and other senses
* Creating a story and building your community
* Finding your customers and fans
* How to engage and not spam
* Best practices
* The 4 basic marketing approaches and social media’s application in them

Day 2

* Strategy, measurement, and advanced tactics
* Defining your goals, creating a strategy, and implementing the tactics
* Listening
* Defining goals
* Creating strategy and planning
* Engaging and Implementing your strategy
* Measuring
* Impact vs ROI and other fun stuff
* Twitter, FaceBook, and other platform strategies
* Strategies and tactics for your business
* Social Media for PR, Marketing, sales, communication, and more
* Integrating your efforts to maximize your results
* Social media inside the firewall (a.k.a. how to optimize your work environment)

Parking: available on the corner of 300 West & 200 South. Cost is $5.00 per day with no re-entry (hence the delivered lunch). Beta Loft is half a block west on the south side (same as parking lot).

For more info on Josh Peters:

Blog: Shuaism
Twitter: JoshSPeters
Facebook: JoshPeters
LinkedIn: JoshSPeters
Email: shua @ shuaism (.) com

Note: The SMC of SLC is not conducting this workshop. But we are helping to promote it as Josh Peters is an active SMC of SLC member in good standing, and because he is offering a discount to SMC of SLC members.