Comments on: Why Small Businesses Fail at Social Media

By: Aisha Achekian

Aisha Achekian — Sun, 28 Mar 2010 21:57:13 +0000

Thanks for the article that you have. I came across a new one the other day. They look open for business, but very similar to linkedin.com with more of a social business directory look and feel. Nice clean interface though. Found it at SocialTerrain.com

By: chat rooms the

chat rooms the — Sun, 13 Dec 2009 23:51:30 +0000

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By: Attili Sattibabu

Attili Sattibabu — Fri, 11 Dec 2009 03:24:48 +0000

Good post mate!! Keep ‘em flowing!

By: Arizona Social Media PR Agency

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By: uberVU - social comments

uberVU - social comments — Fri, 04 Dec 2009 15:17:19 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by BELLREHWOLDT: Why small businesses fail at social media: #SMCSLC post from member @scottcowley http://urlzen.com/10z1 (via @SMCSLC)…

By: Tweets that mention Why Small Businesses Fail at Social Media | SMC of SLC -- Topsy.com

Thu, 03 Dec 2009 05:40:53 +0000

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By: Jack Hadley

Jack Hadley — Sat, 21 Nov 2009 15:28:16 +0000

Nicely written Scott. And true.

One other thing I would add is that many small businesses fail to address the disconnect between their existing, traditional marketing efforts and their “new marketing” efforts. A well-developed strategy must be integrated.

If, for example, social media tools are successfully employed, but eyes and interest are driven to a poor website, the efforts to drive people there does little good. This is very common among small businesses.

I believe that social media marketing gives small businesses an opportunity to rethink everything about their marketing and to be sure every touch is consistent and thoughtful.

Social media marketing is not the small business silver bullet that makes up for everything else that’s mediocre.

By: Tweets that mention Why Small Businesses Fail at Social Media | SMC of SLC -- Topsy.com

Sat, 21 Nov 2009 07:16:03 +0000

[...] This post was mentioned on Twitter by SMC of SLC, Sheri Bell-Rehwoldt. Sheri Bell-Rehwoldt said: Why small businesses fail at social media: #SMCSLC post from member @scottcowley http://urlzen.com/10z1 (via @SMCSLC) [...]

By: Why Small Businesses Fail at Social Media | SEO Partners

Why Small Businesses Fail at Social Media | SEO Partners — Fri, 20 Nov 2009 19:53:15 +0000

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By: Sheri Bell-Rehwoldt

Sheri Bell-Rehwoldt — Fri, 20 Nov 2009 17:52:13 +0000

Nice article, Scott. Thanks for contributing!